Julie Rado Design

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Visual Vocabulary: Cachet

Cachet: an indication of approved or superior status; the state of being respected and admired. As in, In 1986, Tracy's linebacker shoulder pads were an marker of her cachet at the office. The middle managers had sad shoulder pads from Kmart, and the new hires let their shoulders go naked. The horror. 

Visual Vocabulary: cachet, Julie Rado Design


I can't be the only one who immediately thinks of that store at the mall when I hear the word “cachet.” Right? Tell me I'm not alone. Anyway, I never shopped there, but I remember they always had sequined dresses and I imagined that they outfitted wealthy, middle aged divorcees. And always with lots of shoulder pads. Side note: the Caché store logo has to be one of the ugliest custom type jobs I've ever seen. On the other hand, I give them credit for creativity. 

Visual Vocabulary is a project I created for myself in which I attempt to sear new words into my memory by illustrating them. You can see all of them here, and read more about the process behind them here.