Kelly Hennigan is a photographer who focuses mainly on family and child photography. She came to us wanting something that spoke more to her personal brand of photography—capturing the small, unexpected moments in life which can often be the most beautiful. Armed with a list of "I believe" statements from Kelly, I came up with the idea of using watercolor splashes to create her identity suite. These splashes of watercolor paints—happy accidents—are gorgeous without even trying; this idea really spoke to Kelly's philosophy. I created an entire series of the watercolor splashes, which were used in conjunction with Kelly's “I believe” statements to create a spectrum of different business cards.
(Work done at Untuck Design with John Saal & Amy Saal)