The 2016 National Urban League Conference, titled Save Our Cities: Education, Jobs & Justice, was held in Baltimore, which we used as a key point in the conference identity. Baltimore is a city overflowing with personality, and that was an aspect that we wanted to infuse the identity with. It’s also a city with a rich history and is known for its neighborhoods—two traits that bring it such personality.
(Work done at Untuck with John & Amy Saal)
Some of the type is historic, and some is modern—much like the personality of Baltimore, the pieces of the identity mix together in fun and unexpected ways to create one voice.
The pieces all work together, but they can also be combined in so many different ways that the collateral always feels fresh.
In addition to print collateral, we created all of the event signage for the conference—from hoofers and easels to large signage structures.