United Way of Greater Philadelphia and Southern New Jersey wanted to shake things up with their 2016–2017 campaign. The campaign is used as a part of United Way’s yearly fundraising campaign; in past years, the piece was a 30+ page book that featured local CEOs and nonprofit leaders working in the community. This year, United Way wanted to drastically scale down the size of their campaign piece while punching up the impact. They also wanted to break down how the Impact Fund works and show the process visually. United Way wanted the campaign to be visually arresting, nontraditional and to connect with their United Way Stories website.
Untuck designed a folding camping piece that functions as a map, highlighting the connections from donor to nonprofit to recipient. On one side of the map, we featured deep dives into these stories. On the other side of the map, we show United Way's impact on several local people along a journey that also highlights the process of United Way's Impact Fund cycle. To go along with the campaign, we created a custom update to the United Way Stories website—an interactive drive through the Southeastern Pennsylvania and Southern New Jersey counties that shows all the stops that are along the printed map and highlights United Way’s local impact.
(Work done at Untuck Design with John Saal & Amy Saal)