For some fun around Halloween, and to stretch our creative muscles, the Untuck team decided to create a fortune teller self-promo mailer and landing page. All of our design for the sake of design choices on this piece were handsomely rewarded with a 2019 AIGA Philadelphia Design Awards Judge’s Choice Award.
(Work done at Untuck with John & Amy Saal)
In a most auspicious turn of events, we found some eclipse stamps for the envelopes that reacted to heat—so if you put your thumb on the stamp, your body heat would reveal the full moon.
We had fun coming up with personas and creating icons for each, and I wrote teasers (which appeared on the paper fortune teller) and the full fortune (on the landing page) for each one.
We experimented with printing digitally on black paper and we also seriously tested the scoring registration abilities of our printer, who I’m pretty sure was secretly cursing us.