National Urban League 2016 Conference Identity

BACKGROUND

The 2016 National Urban League Conference, titled Save Our Cities: Education, Jobs & Justice, was held in Baltimore, which we used as a key point in the conference identity.

Baltimore is a city overflowing with personality, and that was an aspect that we wanted to infuse the identity with. It’s also a city with a rich history and is known for its neighborhoods—two traits that bring it such personality.

(Work done at Untuck with John & Amy Saal)

Some of the type is historic, and some is modern—much like the personality of Baltimore, the pieces of the identity mix together in fun and unexpected ways to create one voice.

Julie Rado Design Projects Julie Rado Design Projects 100% 10 C88 Flat lay of National Urban League Conference print materials, event invitations, access badges, key cards, and promotional cards Flat lay of National Urban League Conference p

The pieces all work together, but they can also be combined in so many different ways that the collateral always feels fresh.

Flat lay of National Urban League Conference event invitations in different designs

Flat lay of National Urban League Conference Mahlon T. Puryear Dinner event invitation front, and back and envelope

Detail of National Urban League Conference Mahlon T. Puryear Dinner event invitation envelope

Flat lay of National Urban League Conference access badges and key cards

Side by side image of a bifold promotional card for National Urban League conference and access passes on lanyards

In addition to print collateral, we created all of the event signage for the conference—from hoofers and easels to large signage structures.

Hoofer directional sign for National Urban League Conference in a busy convention center lobby

Welcome signage structure for National Urban League Conference in a busy convention center lobby

Street signs on lamp posts for National Urban League Conference in downtown Baltimore

National Urban League 2016 Conference Identity

The 2016 National Urban League Conference, titled Save Our Cities: Education, Jobs & Justice, was held in Baltimore, which we used as a key point in the conference identity.

Some of the type is historic, and some is modern—much like the personality of Baltimore, the pieces of the identity mix together in fun and unexpected ways to create one voice.

The pieces all work together, but they can also be combined in so many different ways that the collateral always feels fresh.

In addition to print collateral, we created all of the event signage for the conference—from hoofers and easels to large signage structures.

Julie Rado Design