UnidosUS 2022 Impact Report + Website

Collage of images of Latinos on a red background with text that reads "UnidosUS 2022 Impact Report: Building Our Power"

BACKGROUND

In 2021, we worked together with UnidosUS, a civil rights organization serving the Hispanic community, on their inaugural impact report website. We were asked to help out again for the design their 2022 digital and print impact reports, Building Our Power.

UnidosUS works tirelessly to remove the barriers that Latinos face in everyday life and to show the power of being unidos—creating opportunities for the Latino community. The theme of the report, Building Our Power, was inspired by the turnout of Latinos at the polls for the midterm elections. By highlighting the voting power of Latinos, UnidosUS continued doing the work to serve Latino communities and elevate their visibility and contributions.

The design takes inspiration from classic campaign posters, using a mix of posterized image treatments, stars and hand-drawn graphic elements, and pops of color from the UnidosUS brand. Being able to create collages of these elements allowed us to match the energy and vibrancy of the Latino community and their power.

(Work done at Untuck with John & Amy Saal; development by Adam Balée)

Collage of graphic elements from UnidosUS impact report, including images of people, graphic stars, scribbes, and type that reads "The Decisive Power of Latino Voters" and "The Power of Latino Representation"
Round badges for UnidosUS impact report on a blue textured background. Badges read "Stronger together," "Bienvenidos," "Sta informed, stay engaged," and "Representation matters"

We created a series of graphic, rotating badges to layer in to each section.

iPad mockups of UnidosUS impact report pages for "UnidosUS Affiliate Partnership"
Flat images of pages from UnidosUS impact report site, including "The Power of Latino Representation" and "Powerful Moments"
Three phones showing instagram post mockups for UnidosUS impact report stats
Mockup of UnidosUS impact report cover, a collage of images of Latinos on a red background with text that reads "UnidosUS 2022 Impact Report: Building Our Power"
Mockup of a spread of the UnidosUS impact report letter from the president and board chair
Mockup of a spread of the UnidosUS impact report article "The Decisive Power of Latino Voters"