University City Science Center 2023 Impact Report

BACKGROUND

The Science Center’s 2023 Impact Report, An Enduring Impact, celebrates the organization’s 60-year legacy of progress in the greater Philadelphia region.

They had earmarked a cover from the previous year’s annual report design concepts as one that would work really well for 2023—a look that is a lighter, more vibrant evolution from some of the previous annual reports we had designed for them (which were still beautiful, but in a higher contrast, dark mode kind-of-way).

(Work done at Untuck with John & Amy Saal)

While the Science Center wanted to mark this important milestone in the report, they didn’t want it to take over the entire design, preferring instead to focus more on the wins of the previous year.

A moodboard showing swiss and retro inspired posters and graphics to convey the proposed feel of the report

Above is the original style tile meant for the 2022 Impact Report—with vibrant colors and a little bit of retro-futurism mixed in. Luckily, it also worked well for the 60th anniversary report.

Cover of the Science Center impact report, featuring two Black men recording data in a science lab over a yellow background with a grid pattern

Spread from the Science Center impact report that features the CEO and board chair's photos and letter

The theme of impact is expressed through radiating circles and controlled grid patterns that are woven with the content, signaling both the waves of impact and the thoughtful approach to science and technology that the Science Center has had over its long tenure in University City.

Spread from the Science Center impact report that features a photo of two white people talking on a red background and stories about startup support

Spread from the Science Center impact report that features a photo retrospective of Science Center's 60 year history

Using spots of bright colors in the report was also a nod to the vibrant community that the Science Center is always striving to cultivate through its programs and events.

Spread from the Science Center impact report that features a photo of a large building from uCity Square and statistics about the property on a teal background

A series of spread designs from the Science Center impact report

A mockup of an animated instagram post that features a stat about 22 investor networks being engaged

A yellow circle badge with the wording "Celebrating 60 years of innovation 1963–2023"

We also had the opportunity to animate some social posts for Science Center to share their impact from both the past year and the past six decades (including a feature spot for the 60th anniversary bug that we created).